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The retail potential database consists of average household and total market potential estimates by each of sixty-eight retail store types. The store types are based on the NAICS classification and are listed below:
44111 New Car Dealers
44112 User Car Dealers
44121 Recreational Vehicle Dealers
44122 Motorcycle and Boat Dealers
44131 Auto Parts and Accessories
44132 Tire Dealers
44211 Furniture Stores
44221 Floor Covering Stores
44229 Other Home Furnishing Stores
44311 Appliances and Electronics Stores
44312 Computer Stores
44313 Camera and Photography Stores
44411 Home Centers
44412 Paint and Wallpaper Stores
44413 Hardware Stores
44419 Other Building Materials Stores
44421 Outdoor Power Equipment Stores
44422 Nursery and Garden Stores
44511 Grocery Stores
44512 Convenience Stores
44521 Meat Markets
44522 Fish and Seafood Markets
44523 Fruit and Vegetable Markets
44529 Other Specialty Food Markets
44531 Liquor Stores
44611 Pharmacy and Drug Stores
44612 Cosmetics and Beauty Stores
44613 Optical Goods Stores
44619 Other Health and Personal Care Stores
44711 Gasoline Stations with Convenience Stores
44719 Gasoline Stations without Convenience Stores
44811 Men's Clothing Stores
44812 Women's Clothing Stores
44813 Childrens' and Infant's Clothing Stores
44814 Family Clothing Stores
44815 Clothing Accessory Stores
44819 Other Apparel Stores
44821 Shoe Stores
44831 Jewelry Stores
44832 Luggage Stores
45111 Sporting Goods Stores
45112 Hobby, Toy, and Game Stores
45113 Sewing and Needlecraft Stores
45114 Musical Instrument Stores
45121 Book Stores
45122 Record, Tape, and CD Stores
45211 Department Stores
45291 Warehouse Superstores
45299 Other General Merchandise Stores
45311 Florists
45321 Office and Stationary Stores
45322 Gift and Souvenir Stores
45331 Used Merchandise Stores
45391 Pet and Pet Supply Stores
45392 Art Dealers
45393 Mobile Home Dealers
45399 Other Miscellaneous Retail Stores
45411 Mail Order and Catalog Stores
45421 Vending Machines
45431 Fuel Dealers
45439 Other Direct Selling Establishments
7211 Hotels and Other Travel Accommodations
7212 RV Parks
7213 Rooming and Boarding Houses
7221 Full Service Restaurants
7222 Limited Service Restaurants
7223 Special Food Services and Catering
7224 Drinking Places
While similar to the SIC classification, the NAICS recognizes several retail types which did not exist at the time the SIC system was defined, including Computer Stores, Home Centers, and Gasoline Stations with Convenience Stores, to name a few.
Methodology and Data Sources
The primary data sources used in the construction of the database include:
- Current year AGS Consumer Expenditure Estimates
- 2002 Census of Retail Trade, Merchandise Line Sales
- Census Bureau Monthly Retail Trade
The Census of Retail Trade presents a table known as the Merchandise Line summary, which relates approximately 120 merchandise lines (e.g. hardware) to each of the store types. For each merchandise line, the distribution of sales by store type can be computed, yielding a conversion table which apportions merchandise line sales by store type.
The AGS Consumer Expenditure database was re-computed to these merchandise lines by aggregating both whole and partial categories, yielding, at the block group level, a series of merchandise line estimates which are consistent with the AGS Consumer Expenditure database.
These two components were then combined in order to derive estimated potential by store type. The results were then compared to current retail trade statistics to ensure consistency and completeness.