demographic and business data
TTG maintains a virtual Data Superstore consisting of an extensive range of the highest quality demographic data products and lifestyle segmentation system, Mosaic™. All databases are derived from superior source data provided by our partners.
Please look at our comprehensive listing of data variables by clicking here. Remember that most data variables are available at several levels of geographic summarization including:
- 5-Digit ZIP Code
- Census Tract
- Block Group
- County
- State
Buy as much data as you need from a single variable to one of our data packages.
- Click here for a data variable summary table
- Click here to download a comprehensive listing of data variables

Pricing
Data variables can be purchased individually or in groups. Prices begin at $300 and vary depending on the data set, summary level and geographic coverage. For a quote, please email us:
- Variables names (POP802124, INC70MEDHH)
- Geographic coverage (e.g. Georgia, US, New England, etc.)
- Summary level (5-Digit ZIP Code)
and we will reply promptly with a written quote.
Following is a brief summary of the data that we have available by category. Click on the respective links in each category below for a variable listing and detailed methodology statements.
Data Bundles
TTG has created data bundles including a collection of our most popular demographic and business data and offers them at very competitive prices. These data bundles are available at the ZIP Code summary level and are priced hundreds of dollars below our normal prices. Choose the data bundle that best fits your needs for demographic or business data. For more information on our data bundles, contents and pricing, click here.
Estimates and Projections
The estimates and projections database includes a wide range of core demographic variables for the current year and for both 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings. With a foundation of the Experian household-level databases and over fifteen years of experience in demographic forecasting, AGS offers the highest quality demographic estimates in the marketplace today.
The 2004 estimates and projections series makes use of the extensive base Census information from the 2000 Census, both the SF1 and the SF3 release.
Business Counts
BusinessCounts is a geographic summary database of business establishments, employment, and occupation, The core BusinessCounts data, which now utilizes the industry standard InfoUSA database as its primary source data, includes data to the major SIC group with detailed establishment types.
Consumer Expenditures (CEX)
AGS provides current year and projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures. The variable list includes nearly 400 categories.
Retail Potential
This new tabulation utilizes the 1997 Census of Retail Trade tables which cross-tabulate store type by merchandise line. The Consumer Expenditure data was aggregated to the merchandise line classification and then distributed to each of the major store types.
Crime Risk
CrimeRisk is the result of an extensive analysis of over seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, CrimeRisk provides an accurate view of the relative risk of specific crime types at the block group level.
Weather Risk and Quake Risk
Many businesses are subject to severe loss because of natural hazards. Using historical records of various weather and earthquake phenomena, these databases provide risk assessment staff with accurate and detailed indexes of relative risk for each hazard type.
Climate
The AGS climate database includes temperature, precipitation, degree-days, and air quality measures. Unlike other databases that are to a county level only, the AGS Climate database provides details to the block group level. Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate, which is vital in merchandising analysis.
MOSAIC™ Segmentation
MOSAIC is Experian’s multi-national geodemographic segmentation system, available in over twenty countries worldwide. AGS demographics are an integral part of the MOSAIC system within the United States. MOSAIC licenses include a profiling tool authored by AGS and now available in several countries. MOSAIC will be fully rebuilt during 2003 and updated using Census 2000, Estimates and Projections and Experian data resources.
Consumer Behavior
The consumer behavior database consists of over seventeen hundred individual variables from the latest Mediamark (MRI) double-base survey. Linked to block groups using MOSAIC, this database provides a wealth of information on the preferences and activities of the households in every block group in the country.
Assets & Debts / Net Worth
This database provides an important look at the financial health of households – including information on the nature and value of both the assets and debts of households, and of the net worth of households. This database is based upon recent surveys of consumer finances undertaken by the Census Bureau, supplemented by statistical modeling in order to provide geographic estimates.
Demographic Dimensions
This innovative database consists of sixteen core “dimensions” of neighborhoods, such as “Affluence” and “Growth and Stability” which together account for the primary differences between neighborhoods. Based on an extensive statistical analysis of over seven hundred separate demographic attributes, this database is highly useful for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others.

