AlignStar Software from TTG, Inc.

TTG, Incorporated: Professional Territory Design Software Since 1988

News...

We have moved! Please click here for more information.

AlignStar V5.02 released.

TTG announces new AlignStar Users Forum available to all AlignStar users (login required). Go to the Forum...

New International Map Sets Available for over 200 Countries. More...

Belgium Territories

Geocoding Services Available now in both the US and Canada. More...

2010B ZIP Codes now available for download. More...

2009 Demographic data now available - Over 18,000 variables for immediate delivery. More...

In the words of our clients...

arrow"My biggest struggle right now with AlignStar is that it is too easy to use. I have loaded (our) information to build a document and this took about 5 minutes. Way too short a time, scares me. No really, the product is excellent...  OUTSTANDING...!!!"   

arrow"This product is simply amazing!  Within 2 hours, AlignStar allowed me to accurately and equitably assign opportunity for our new segment. Without AlignStar, this task would have been practically impossible. We were so impressed with the product's ability to create equitable, contiguous territories that we decided to use it to first analyze and then redesign the entire territory layout."

arrow"I think that this program is great. I used (another product) and I know what it can do, but AlignStar can do all that and more, but a lot easier to operate." 

A small sampling of our Client Companies ...

ADT, Inc.
Alliance Bernstein
American Express
American Greetings
Ameriprise Financial
AmeriSource Bergen
Animas Corporation
Apple Inc.
Applied Systems, Inc.
Astellas Pharma
Avaya
Axcan Pharma, Inc.
Azur Pharma, Inc.
Bankers Life
Baxter Healthcare
Bayer
Berchtold Corporation
bioMerieux, Inc.
Booz Allen Hamilton
British Gas
Cadence Pharmaceuticals
Campbell Alliance
Cars.com
Caterpillar, Inc.
CDW
Ceco Building Systems
Centrix Pharma
Clean Harbors
Conmed Corporation
CooperSurgical
Coria Laboratories
Covidien
Credit Acceptance Corporation
Dendreon Corporation
DJO, LLC
Dow Jones
Duro-Last Roofing, Inc.
DynaVox Systems
Eastman Kodak
EMC
EMC/Paradigm
Empi
Enerpac
Envision Radiology
Enzon Pharmaceuticals
Fidelity Investments
GAF Materials Corp.
Gas South, LLC
Genzyme Corporation
Gerber Coburn
Graceway Pharma
Healthpoint, LTD
Hill-Rom
Hologic
ImClone Systems
IMS
Instrumentation Labs
Intuitive Surgical, Inc.
Inverness Medical
JT International, Inc.
Keystone Dental
Komatsu America, Inc.
LexisNexis
Luxottica Group
Marcolin, USA
Medicure Pharma
Medrad, Inc.
Michelin Tire
Mitchell 1
Mohawk Finishing
Moore Medical, LLC
Myriad Genetics, Inc.
Nestle Nutrition
NEUROMetrix, Inc.
Novartis
Ortho Dermatologics
Otsuka Pharma
Pamlab, LLC
Paycor
PharmaDerm
PHH Mortgage
PMI Mortgage Insurance
Press Ganey
Professional Vet. Prods.
Promius Pharma
Publicis Selling Solutions
Purdue Pharma
Pyramis
Questcor Pharma, Inc.
Quidel
Ricoh Corporation
Sanofi Pasteur
Seiko Corp.
ServiceMaster
Smiths Medical
Sulzer Pumps, Inc.
SumTotal Systems
Sunquest Information Systems
TA Instruments
Talecris Biotherapeutics
The Chamberlain Group
Thermo Fisher Scientific
Thomson Research and Guidance
Triax Pharmaceuticals
Tura L.P.
Uline
Valeant Pharmaceuticals
Vertex Pharmaceuticals
ViroPharma
Welch Allyn, Inc.
Wells Fargo Advantage
Wolters Kluwer
Zywave, Inc.

 

case study...

A company that manufactures healthcare products for companion animals (primarily dogs) was interested in realigning their territories so that they were balanced on a data metric that more closely paralleled the amount of work in each territory rather than the total potential for their products. This is commonly referred to as an "effort based" data metric. Their sales reps spend most of their time calling on veterinarians however, previous territory alignments have been balanced on a combination of prior sales revenues and total domestic pet populations. While this initially seemed like a good strategy, over time it became clear that in some territories vets were not getting called on often enough and in other territories there were not enough vets to keep reps busy. Turnover was high - particularly in territories with below average numbers of vets.

Data on target vets was easily acquired. Next the client needed to rank the vets into categories based on how frequently they were to be called on. Vets were rated as "A", "B" or "C" using historical sales information and other qualitative information available from the field sales personnel. Finally, each category was assigned a call frequency. "A" vets were to receive 1 call each month, "B" vets one call every 3 months and "C" vets one call every 6 months. Using estimates on call duration and the average number of calls made per day they backed into a workload data metric that was then loaded into AlignStar to be used for load balancing. The chart below depicts the (unequal) workload of the territories before optimizing them.

Before Optimization

Before

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The example above displays territories before the Optimization. Note from the chart on the right how unbalanced the territories are with respect to work load (hours). These territories are unbalanced and inefficient resulting in poor rep performance, high travel costs and wasted resources.

 

After several iterations of AlignStar's Optimizer a much better solution was obtained. The territories displayed below seem very similar at first but after careful study you will notice several significant differences. The solution below requires the relocation of one sales rep. Additional fine-tuning will enable them to maintain all reps in their current locations with much improved territories.

After Optimization

Before

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The example above displays territories after Optimization. The changes may appear subtle however, they are far-reaching. Note from the chart on the right how the territories are all now balanced with respect to workload. These territories are efficiently designed with minimized travel time and equalized work. Optimized territories such as these typically result in a 2-7% improvement in sales revenues, better sales force morale and increased sales rep longevity.


AlignStar®, AlignStar Online®, SalesAdvantage® and BatchMap® are trademarks of TTG, Incorporated. All other products mentioned are registered trademarks or trademarks of their respective companies.

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TTG, Incorporated
209 Burlington Rd., Suite 211
Bedford, MA 01730
phone 339-970-2002
fax 781-539-0544